Thursday, July 14th, 2022 - EngageORM

Fairview has launched ‘Genesis’ the latest in natural, durable and sustainable pre-finished fibre cement cladding, offering a class-leading, 15-year warranty on the complete façade system, including all key components. 

Manufactured in Europe yet available throughout Australia via Fairview’s direct distribution network, Genesis is an architectural quality cement cladding deemed non-combustible as per the Deemed-to-Satisfy provisions of C1.9(e) & 3.7.1.1(d). As well as being compliant with AS4284 weatherproofing standards, it claims to be more cost effective than its rivals.

Genesis heralds a new era in sustainable, green design and is as natural and enduring as mother nature itself. Fairview asserts that the Genesis carbon credentials, design features and tough robustness - it is impact, graffiti and impact resistant - place it at the forefront of natural construction materials, and an ideal solution for community-related projects like:

  • aged-care facilities
  • entertainment precincts
  • healthcare and hospital campuses
  • schools and sports environments. 

With full project support and multiple options in colour, shading and texture, the product palette ranges from cool greys and stony carbons to vibrant terracottas and rustic sand tones, with evocative colour names such as Depth, Hewn, Groove, Infuse, Raw and Rustik.

Fairview Category Manager, Meena Somi commented:

“Genesis is a new breed of cement cladding, which takes fiber cement cladding to the next level. By beating the product warranty offered by many competitors by 50% it’s an environmentally sound and energy efficient investment. Even better, the through-colour panels are available in large sheet sizes and allow architects to seamlessly blend textures and aesthetics creating truly natural design aesthetics.”

Fairview believes Genesis - available as a warrantied, one-stop building facade system - offers potential cost-economies (of between 5% - 20%). Via a dynamic marketing campaign, Fairview hopes it can educate the market about the beneficial attributes of its new cladding option, and believes it can capture a significant share of the market for durable, environment-friendly and sustainable cladding systems.

/Ends. 

https://explore.fv.com.au/genesis-fibre-cement-cladding#InspirationForm

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FAIRVIEW INTRODUCES SUSTAINABLE GENESIS CEMENT CLADDING WITH 15-YEAR WARRANTY AND FULL WEATHERPROOFING COMPLIANCE

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