Monday, June 27th, 2022 - Affinity Labs

Launched today, Affinity Labs is a new Australian supplier of scientific services to food and beverage producers, backed by a strong history of research, analysis and consulting. Evolving from a provider with more than 30 years of experience supporting alcoholic beverage producers, and powered by a world-class research organisation, Affinity Labs offers an extensive range of services tailored to a wide range of food and beverage producers.

The launch of Affinity Labs was held at the Adelaide Convention Centre, in conjunction with WineTech, a major trade exhibition for the wine and beverage sector. A breakfast event provided an opportunity for producers to meet the Affinity Labs team and hear about the services on offer.

Speaking at today’s launch, Affinity Labs General Manager, Eric Wilkes commented, ‘Affinity Labs partners closely with producers and suppliers on advanced scientific testing and quality assurance services, including chemical and microbiological analysis, plant health diagnostics, sensory assessment and export certification. We also offer specialised support for new product development, shelf-life testing, technology trials and sustainability assessments.’

‘Customers are at the centre of Affinity Labs’ philosophy, with our overarching goal to be a trusted and dependable partner in every customer’s business. Knowledge sharing is also key, with expertise and developed in one industry easily able to be shared and applied in another. This helps to further enhance Australia’s reputation as a world-class producer of foods and beverages.’

State-of-the-art capabilities at Affinity Labs include:

  • advanced analytical instruments capable of detecting flavour compounds, taints and agrochemical residues
  • sensory laboratories and associated trained sensory panels experienced in a wide range of quantitative and qualitative assessments, including rapid methods
  • fermentation facilities at a range of scales
  • small-scale packaging lines for glass bottle, can and plastic formats
  • raw materials testing
  • microbiology and molecular biology tools, backed by an extensive culture collection
  • training and education services, including tasting programs and in-field demonstrations.

Affinity Labs is exhibiting at the WineTech trade exhibition at the Adelaide Convention Centre from 27 to 29 June 2022. Eric and the Affinity Labs team will be on stand 1113 to meet with customers and answer questions throughout the event.

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Affinity Labs

Affinity Labs provides advanced analytical and consulting services to the food and beverage industry. We offer a comprehensive range of testing services, including chemical and microbiological analysis, plant health diagnostics, sensory assessment and export certification services for a wide range of global markets. Our NATA-accredited laboratories perform more than 100,000 analyses per year. Affinity Labs is powered by AWRI, a world-class research organisation with more than 65 years of expertise in beverage research.

Ella Robinson
M: 0402 402 121


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