Monday, February 7th, 2022 - Real Clicks

Adding to a string of recent wins, Blue Haven’s CEO Remonda Martinez has been listed amongst Australia’s Top 100 Women - a proud and defining achievement for the industry leader. This follows the company’s inclusion in The Australian Financial Review’s Top 10 Most Innovative Companies in the property and construction sector and winning the 2021 Local Business Awards in Fairfield City for Most Outstanding Specialised Business. 


Top 100 Women is dedicated to supporting women and recognising their accomplishments in the typically male-dominated construction sector. However, in recent years, the number of women in construction roles has increased - up by 34% in the last five years. While men still make up the majority of the industry, the trend shows an undercurrent of change, calling for greater networking, communication and applause.


Martinez started in the family business at the age of 16 with a receptionist role and has since risen through the ranks to become CEO in 2011, following in her father’s footsteps. In the ten years under her leadership, Martinez has revolutionised the Blue Haven offering, namely through becoming the first company in the world to sell pools online.


Under her leadership, this pioneering feat has changed the way pools are purchased. The process was once energy-intensive and clunky; now, with a digitised version, homeowners can buy a backyard pool with minimal stress and risk-free. To enable this offering and create an immersive experience, Martinez has invested in 3D animation, visual and AR technology.


For Martinez, it is of great importance to promote women within the industry and open these doors. She strives to break down barriers, remove stereotypes and celebrate diversity. Martinez is the every woman: balancing three children and home life with the challenges of business and leading a team. 


In furthering these ideas, Martinez is launching a Sales and Mentoring program in 2022, designed to educate and assist women with an interest in pool design, customer service, sales, communication, personal presentation and self-confidence. 


To find out more about the award and keep up to date with the program, visit Blue Haven Pools

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Hannah Cole



Blue Haven Pools, top 100 women, construction industry, Remonda Martinez, Business women




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