Wednesday, September 8th, 2021 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Drakes Supermarkets has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for collaborative promotional planning and supplier portal functionality. The project kicked off in August and has a go-live date of early 2022.

“Given Complexica’s expertise in the FMCG industry, and significant customer base on both the retail and supplier side, we chose Complexica's Promotional Campaign Manager for digitalizing our spreadsheet-based processes for collaborative promotion planning, range management, and supplier portal access, which in turn will lift the sophistication of our key marketing processes," said Jp Drake, Director of Drakes Supermarkets. "Also, looking further ahead, we plan to expand our relationship with Complexica into the area of AI-based prediction and optimisation functionality in the later part of 2022, to further lift the sophistication of our promotional planning processes and outcomes."

Drakes Supermarkets is the largest independent grocery retailer in Australia and specialises in supermarket retailing. Operating in over 50 stores across South Australia and Queensland, the company now has an annual turnover in excess of $1 billion and employs over 5,500 staff nationally.The company’s strength lies in operating on the principles of a family business and supporting local manufacturers and suppliers. For more information, please visit:  

“Promotional Planning – in particular the process of engaging and collaborating with suppliers – is a high-value and yet time consuming exercise, but one that can lead to overall category growth through collaborative and optimised decision making," said Matt Michalewicz, CEO of Complexica. “Given that this high-value process carries the risk of duplication, manual re-work, and data integrity issues - in particular when run from multiple spreadsheets - we believe our Promotional Campaign Manager (PCM) will bring significant benefit to Drakes Supermarkets operation and ensure they differentiate themselves through a best-in-class supplier experience."

As part of Complexica's Decision Cloud® software platform, the Promotional Campaign Manager (PCM) provides mission-critical functionality for planning and analyzing retail promotional campaigns, as well as predicting and optimising their effectiveness. Powered by Complexica’s award-winning Artificial Intelligence engine – Larry, the Digital Analyst® – the Promotional Campaign Manager (PCM) uses internal and external data to provide practical decision support for promotional activities.

In other recent news, Complexica was named one of Australia's Top 20 Tech Companies, announced a $5 million investment from MAM in equity growth capital, and appointed a new Chief Financial Officer and Director of FMCG

File Library

Contact Profile


Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for manufacturers, distributors, and retailers characterised by a large SKU range and long tail of customers.  We were founded upon the research of several world-renowned computer scientists, and have commercialised an award-winning Artificial Intelligence platform called Larry, the Digital Analyst® which powers our enterprise software applicationsFor more information about Complexica, please visit:

Matthew Michalewicz
P: 0422813898


Australia's largest independent grocery signs up with Australia's leading Artificial Intelligence software company




More Formats

View QR Code