Monday, June 21st, 2021 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, alongside its Director of Business Development, Leo Arantes, and Managing Director, Matt Michalewicz, have released a new book entitled The Rise of Artificial Intelligence: Real-world applications for revenue and margin growth. Divided into four parts and almost 500 pages in length, the new book is available for purchase in hard copy from AmazonDymocks, and many other booksellers, as well as in ebook form.

"Few terms have captured our imagination in recent times like 'Artificial Intelligence,' and it now seems that everyone 'knows' about AI; that everyone has an opinion," said Dr. Zbigniew Michalewicz. "And yet, few people actually understand what Artificial Intelligence is and isn’t, where the field came from and where it’s heading, and how the technology can be harnessed to generate commercial outcomes. This is exactly what The Rise of Artificial Intelligence explains in business language. 

Written for the modern-day business manager, The Rise of Artificial Intelligence examines Artificial Intelligence from the perspective of decision-making. Why? Because the quality of the decisions we make defines the quality of the future we create for ourselves and our organizations. In the same way that calculators have improved our ability to make better decisions—followed by spreadsheets, reporting tools, and countless other software applications—Artificial Intelligence is fast becoming the latest "calculator" to assist us, and one that happens to be particularly well-suited for the speed, noise, and complexity of the modern world.

Click here to download Chapters 1 & 2 of The Rise of Artificial Intelligence: Real-world applications for revenue and margin growth, and please contact Complexica to request a soft copy of other chapters.


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Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for manufacturers, distributors, and retailers characterised by a large SKU range and long tail of customers.  We were founded upon the research of several world-renowned computer scientists, and have commercialised an award-winning Artificial Intelligence platform called Larry, the Digital Analyst® which powers our enterprise software applicationsFor more information about Complexica, please visit:

Matthew Michalewicz
P: 0422813898


Ground-breaking book takes a stroll through AI history and glimpses into the future




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