With the new year, VisionDirect.com.au has stepped up its customer experience by appointing a new optician. Now, all prescription eyewear shoppers will enjoy a safe, easy, and highly personalised shopping journey online thanks to the expertise of 2 opticians.
Chloe joins as Head of Prescription at the SmartBuyGlasses Optical Group, where optician Caitlyn was also appointed recently. Together, they will be assisting all customers with their eye health concerns and providing quick, one-to-one, ophthalmic services of the highest standards.
“We are thrilled to hire another certified eye care professional to elevate our customer experience,” says David Menning, CEO. "More people than ever before are coming online to shop for eyewear for the first time and understandably have a lot of questions. Having more opticians working within our customer service team will help to provide our customers with real-time, professional advice safely and conveniently."
Chloe is a General Optical Council registered Optician, with over 8 years' experience of working in optical practices, including Specsavers and Vision Express. Chloe trained at the ABDO college in Kent for 3 years and sat the practical and theoretical OSCEs, including lens and vision theory. She is passionate about providing gold standard clinical eye care to all customers.
“I am here every step of the way, from answering questions before you place your order to checking in with you once you have your glasses!" says Chloe. "I will work with the optical lab to ensure you get the best vision and comfort possible with your new glasses. I work with VisionDirect to ensure we have the latest and safest advice and technology in eye care. This is a very exciting collaboration of Optical eye care professionals, with the amazing value and frame choice that you won’t find anywhere else!”
Caitlyn is an Ophthalmic Dispenser with an ABO, NCLE, as well as a State license and has developed strong hands-on experience as an in-store optician. Caitlyn undertook the American Board of Opticianry written exam as well as the national contact lens exam and has a passion for educating others about eye care. Caitlyn will help customers with any questions about their prescription, frames and lens recommendations, basic contact lenses questions, and further information on optics in different types of lenses.
“If you’re new to buying glasses online, I’m here to help," says Caitlyn. "I bring over four years’ in-store experience from large optical stores and look forward to helping make VisionDirect customers’ experience as comfortable as possible with my optical knowledge.”
“A Personalised Eyewear Shopping Experience Awaits You…”
In addition to their team of highly qualified opticians, VisionDirect offers revolutionary innovative tools to make the online purchasing experience as easy as possible. The most noteworthy being their Virtual Try-On tool, with which customers can see themselves wearing thousands of glasses online, and the Lens Scanner app, which extracts prescription details of a current pair of eyeglasses for free.
If you have a question for Caitlyn or Chloe, you can write to them by asking a question on VisionDirect’s Optical Centre here.
About SmartBuyGlasses Optical Group
SmartBuyGlasses Optical Group is one of the world’s leading designer eyewear e-retailers with websites in more than 20 countries, including VisionDirect.com.au in Australia and SmartBuyGlasses.com in the US. They offer a catalogue of over 80,000 products from more than 180 brands.
Ciara MartinP: +61 7 5641 0512
SmartBuyGlasses Optical Group is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe, and the Americas, our portfolio of domain properties are market leaders in over 20 countries, including SmartBuyGlasses.com in the US and VisionDirect.com.au in Australia.
Susan Sierra Lorenzana