Monday, November 23rd, 2020 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

“Over the past few years we have deployed Complexica's software modules in a sequential manner, with this latest deployment of CRM complementing our earlier implementations of Complexica Order Management System (OMS) and Customer Opportunity Profiler (COP) to enable sales automation and optimization capabilities," said Lance Ward, Managing Director of Bunzl Australia & New Zealand. “Given the large SKU range we carry and wide variety of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our sales staff with endless data entry. This allows our teams to see more customers each day and provide the Bunzl personalised experience.”

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: 

Complexica’s award-winning Touchless CRM can provide organisations with a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. As sales staff go about their job, Larry, the Digital Analyst® monitors their plans, tasks, quotes, orders, customer interactions, and executed activities, and automatically updates the appropriate customer or prospect record. The less time staff spends updating CRM, the greater their compliance will be. Complexica's Touchless CRM is part of Decision Cloud® – a highly scalable and modularized software platform – which provides organisations with access to advanced functionality as needed. 


Contact Profile


Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for manufacturers, distributors, and retailers characterised by a large SKU range and long tail of customers.  We were founded upon the research of several world-renowned computer scientists, and have commercialised an award-winning Artificial Intelligence platform called Larry, the Digital Analyst® which powers our enterprise software applicationsFor more information about Complexica, please visit:

Matthew Michalewicz
P: 0422813898


One of Australasia’s largest distributors deploys Complexica's CRM for in-field sales reps




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