Thursday, September 3rd, 2020 - Transparency Market Research

Factors like gigantic investments by well-established players to market their products and the increasing popularity of international leagues across all sports categories are proving to be the breeding ground for the licensed sports merchandise market. The growing disposable income is also a key factor as it is directly proportional to the growth of the licensed sports merchandise market.

The global licensed sports merchandise market is anticipated to expand at a CAGR of 6.5% across the forecast period of 2019-2027. The licensed sports merchandise market was valued at US$ 35.5 bn in 2018 and is estimated to climb to US$ 58.7 bn by 2027 end.

The experts at Transparency Market Research opine that the rise in the number of e-commerce and fashion websites will create high revenue potential in the licensed sports merchandise market. They also state that “The market is primarily driven by increased consumer demand for licensed sports-based apparel bearing the name or logo of favorite teams and players.”

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Key Findings of Licensed Sports Merchandise Market

  • The sports apparel product segment acquired a massive share of the licensed sports merchandise market in 2018 and is expected to paint the same picture on the canvas of the 2019-2027 forecast period
  • Online sales may emerge as the most preferred distribution channel due to the convenience of shopping from home owing to the escalating COVID-19 threat
  • North America will serve as the champion growth contributor to the licensed sports merchandise market on the back of rising prominence of sports leagues in the region
  • Asia Pacific will breathe fresh air of growth in the licensed sports merchandise market, thanks to the large-scale investments by multinational companies and increasing product distribution

Explore 250 pages of in-depth research, incisive insights, and detailed country-level projections. Analyze and discover the latest developments in the Licensed Sports Merchandise Market (Product: Sports Apparel, Sports Footwear, Sports Accessories and toys, Video games, Domestic and Housewares, Others; Distribution Channel: E-Commerce or online stores, Offline Stores) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 – 2027 at

Licensed Sports Merchandise Market: Key Driving Factors

The launch of a plethora of domestic and international leagues across diverse regions is deepening the roots of growth of thelicensed sports merchandise market.

  • Regulatory frameworks catering to the licensed sports merchandise market are further escalating the growth aspects
  • Use of sports merchandise as activewear during fitness activities may further give a boost to the growth of the licensed sports merchandise market
  • The sales of video games or software related to sports are experiencing a surge

Request the Covid19 Impact Analysis across Licensed Sports Merchandise Industries and Markets

Licensed Sports Merchandise Market: COVID-19 Impact

The COVID-19 outbreak has brought inundating loss to diverse businesses around the world. The licensed sports merchandise market is no exception. The cancellation of various sports events due to the pandemic will have a negative effect on the growth of the licensed sports merchandise market. On the brighter side, online shopping for licensed sports merchandise may gain traction due to stay-at-home orders in various regions. Discounts and sale days on various e-commerce platforms may also contribute largely to the growth of the licensed sports merchandise market.

Global Licensed Sports Merchandise Market: Regional Assessment

The licensed sports merchandise marketis geographically segmented into North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific.  North America will account for the largest market share due to growing fan base across various sports leagues. Asia Pacific may also record steady growth numbers due to investments by well-established entities in marketing and product distribution across Asia Pacific.

Analyze global Licensed Sports Merchandise market growth in 30+ countries including US, Canada, Germany, United Kingdom, France, Italy, Russia, Poland, Benelux, Nordic, China, Japan, India, and South Korea. Request a sample of the study

The Licensed Sports Merchandise Market is segmented based on:

By Product

  • Sports Footwear
  • Sports Accessories and toys
  • Video games or software
  • Domestic and Housewares
  • Others

By Distribution Channel

  • E-Commerce or online stores
  • Offline Stores Department Stores
  • Specialty Stores
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa (MEA)
  • Latin America

About Transparency Market Research

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Mr Rohit Bhisey

Transparency Market Research

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The growing popularity of international leagues such as the English Premiere League and La Liga have helped in driving demand within the global sports merchandise market



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