According to Google, people in Australia searching for 'gynaecologist' and 'gynaecologist near me' hit an all-time high during the first wave of COVID-19 social isolation. Nine months later, Australia is bracing for a baby boom at a time when the second wave is already under way.
"As any parent knows, bringing a baby home from hospital is stressful enough as it is, but imagine doing it during social isolation and these times of heightened anxiety?" says Goldilocks Suit founder, biomedical engineer Shem Richards. "This is where Goldilocks Suit comes in, and why we developed a baby's wearable to help reduce stress and anxiety for new parents."
Three years ago, Mr Richards and his wife Laura were blessed with a daughter. At the hospital, his daughter was perfect and they had all the support that they needed. Then they brought her home and she started crying.
“In our sleep deprived and stressed mindset, we forgot all that information that we researched," Mr Richards says. "We constantly questioned ourselves: Is she hungry? Is she too hot or cold? Is she tired?
"We set about coming up with a solution that is easy to use and that answers the simple questions they parents often have.”
This led Mr Richards to found Goldilocks Suit – a smart baby monitoring product to help parents navigate the anxieties of early parenthood.
In addition to monitoring breathing, body/room temperature, hunger and sleep tracking, Goldilocks Suit also monitors the behaviours seen in infants as they grow – also known as development milestones. This gives parents a wider understanding of the wellbeing of their child.
As Director of Wink, Dr. Michael Gradisar is delighted with this agreement.
"We're excited to be able to team up with Goldilocks Suit. It's an intuitive partnership - that at its heart - is dedicated to help families navigate the roller-coaster ride of their baby's sleep," Dr Gradisar says
"At the end of the day, we're all about sleep education - transferring those pieces of information that we know are backed by scientific evidence. So we know they work."
These partnerships will provide parents with exclusive in-app content, enabling them to access clinician-grade advice when they need it most.
With 12 months of product development and numerous rounds of product testing under its belt, Goldilocks is taking its next step. This includes finalising its release product, conducting a limited product launch and starting to manufacture the product for sale.
“Parents are responding so positively to our crowdfunding campaign on Birchal, we want to give our supporters an opportunity to own a share of our company and shape the future for soon-to-be parents,” Mr Richards says.
Find out more about Goldilocks at www.goldilockssuit.com or follow their journey on Instagram, Facebook and LinkedIn at @goldilockssuit
Wearable technology company Goldilocks Suit was founded in 2019 to provide new parents peace of mind. The company designs and manufactures that monitor and record a baby’s temperature, sleeping patterns, breathing, feeding and development. The company is based in Adelaide, Australia, and has developed the business with the help of the MedTech Actuator, Artesian Alternative Investments and ThincLab.