Friday, July 3rd, 2020 - GraysOnline

Sydney, NSW, June 2020 Grays marketplace is partnering with leading boat sales operator d’Albora Marine to help their boat vendors reach over three million Australian customers. Australians love the water and their boats. More than 400,000 new boats have hit the water in the last five years, and 1 in 20 Australians own a boat. And they are increasingly searching, finding and buying their boats online at Grays marketplace.


Grays launched a dedicated boat category three months ago, with a wide range of yachts, cruisers, trailer boats and houseboats driving a 70% increase in listing views in that short time. Since partnering Grays and d’Albora Marine have seen great results for a number of boat sales with thousands of page views of their listings, fast completion of sales and high clearance rates.


Matt Walford, CEO of d’Albora Marine said of the new partnership “the Grays marketplace is a fantastic selling option for some boat owners, with the benefit of mass exposure and a fast settlement timeline..”


Some impressive recent sales on behalf of d’Albora Marine include:

  • 2013 Angel 34ft Yacht Cruiser | Page views 16,154 |
  • 2005 Sunseeker 75’ Yacht | Page views: 21,199
  • 2008 Rinker 2800 Express | Page views 4,713
  • 2005 Four Winns 348 Vista | Page views 3,449
  • 1981 Cheoy Lee Trawler Motor Yacht | Page views 4,227


Jeff McLean, Chief Operating Officer at Grays, said “The Grays marketplace gives boat sellers the opportunity to access a huge database of motivated buyers in Australia. The average listing time for boats is 10 days and clearance rates are 92%. For those looking to sell their boat at a market leading price in an expedited timeframe, there’s no comparison nationwide. With the specialised industry expertise and extensive marina presence of d’Albora, this partnership has created a new value proposition for boat owners”

Whether they want to go sailing, cruising, fishing or just enjoy a day out on the water, Australians are flocking to Grays to buy boats. Recently Grays has seen 5.5 million monthly visits and more than two million unique monthly visitors across the entire site, with thousands of new customers joining every month.


One thing is crystal clear, boat sellers and buyers are finding each other very quickly at Grays marketplace. The new partnership between Grays and d’Albora Marine promises to make it easier for more Australians to purchase a boat and enjoy themselves on our wonderful waterways.


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Grays marketplace powering boat transactions in under 10 days



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