Monday, March 2nd, 2020 - Superior Pet Goods

A proudly Australian family business, Superior Pet Goods have been designing, importing and manufacturing quality pet products for the Australian market and beyond since 2009. They’ve recently launched a new website that showcases a refreshed brand identity and direction for the business.

In addition to their new website, Superior Pet Goods have a whole range of new things to offer, including new product ranges, retail display support, and a new 2020 product catalogue. Visit their website to explore their new look and product offering.

The website offers full eCommerce functionality to their customer base. Businesses within the Pet Industry can register for an account online and once approved shop their entire range with wholesale pricing displayed. You can add to cart and submit orders in a couple of clicks 24/7.

Their product image library has been completely updated to assist their customers to shop online and choose the right products for their business needs. Each product description has everything you need to know from size guides to key features and benefits.

From Mario Paulo General Manager of Superior Pet Goods “Our brand refresh is an opportunity to celebrate the evolution of our business and the exciting initiatives that are to come over the next twelve months in product innovation. We’ve been working hard behind the scenes for months to prepare our new website, which offers full eCommerce functionality to our valued customers, as well as develop new products, and we’ve moved! Our distribution facilities have tripled in size, allowing us to increase the coverage of our core product range and add new lines, such as a full range of luxury pet bedding & water-resistant dog beds.”

About Superior Pet Goods

Superior Pet Goods are well known for their range of durable outdoor steel raised bedding and mats; they are constantly adding to their range to service the ever-changing needs of the Australian pet market with the aim of keeping pet comfort affordable and accessible. They operate as a wholesale-only business that do not sell directly to the public so as not to compete with their retail and other industry professional customers. They can supply any retail store or pet industry business in Australia or worldwide with their quality products either directly or via one of their regional distributors. For more information about Superior Pet Goods, please visit their website or email [email protected]

For all media enquiries contact: Fiona O’Shea Marketing Manager – Superior Pet Goods 03 8518 5715 [email protected]

Check out our new website: 

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Fiona O'Shea

P: 0385185715
M: 0412344787


A new eCommerce website and refreshed brand identity for a Melbourne family business in the pet industry.



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