Monday, May 13th, 2019 - 120 Ways Publishing

"Gigsters", a challenging new book by Australian business author Sue Ellson, focuses on the phenomenon of the gig economy -- the new world of work enabled by technology.

Sue Ellson is a practitioner member of the Career Development Association of Australia (CDAA) and hopes that 'Gigsters' does for careers what Scott Pape's 'Barefoot Investor' has done for budgeting - enable individuals to take personal responsibility for achieving success with practical and easy to implement strategies.

"Gigsters are multidimensional people who think of work as being like a box of projects that you can co-create rather than the Forrest Gump view of life being like a box of chocolates and you never knowing what you are going to get," Ms Ellson says.

"For too long, people have bumbled their way through their career and only taken a closer look at what they really want to do when a crisis leaves them with no other choice. The future of work is upon us and one thing that we do know is that the world of work is going to change.

"Gigsters use technology to attract 'aligned gigs'. They understand that they can be multi-dimensional and their own kind of peculiar. They analyse their values, strengths and context to create a meaningful life."

Sue Ellson with Gigsters Book

Ms Ellson has created 12 indicative Gigster Types for employees, experts and entrepreneurs and 10 Gigster Commandments. Her book includes self-analysis questions and poems for reflection.

Mr Peter Wilson AM FCPA FCPHR FAICD, Chair of the Australian Human Resources Institute and Immediate Past President of World Federation of People Management Associations (WFPMA), President and Chairman of CPA Australia and Author of Make Mentoring Work says, "To a baby boomer that’s been asleep for 20 years, the term ‘gigster’ might sound like a cross between gangster and hipster. But no blood relationship running there."

"Sue Ellson’s new book Gigsters is actually a user friendly ride through the workplace and life choices we have now like never before. This book takes the daunting out of digital and provides some helpful advice to navigating our way and careers in the modern world, with a full head of steam. Entrepreneurship is now far more accessible to all." 

Read Sue’s book to find out where, why and how.

The book launch will be held at the Wheeler Centre in the State Library Building,176 Little Lonsdale Street, Melbourne on Friday 17 May 2019 from 5:30pm - 7:00pm and will be supported by the team from Weploy and Dymocks Camberwell and Tooronga. It will welcome people from all backgrounds and encourages everyone to have the LinkedIn App on their phone for a live online networking activity. It will begin with face to face networking and a futuristic video production, short poetry readings and an interview with the author before more networking. Light refreshments will be served.

The book launch is also part of National Careers Week 13-19 May 2019. 

Book launch details:

Book website:

Book purchase details:

Story of the book:

Reviews of the book:

Video with the author:

Sue Ellson
Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV was born in Adelaide and moved to Melbourne in 1994, which is when she became a gigster. She joined LinkedIn on 21 December 2003 and is one of the first 80,000 people in the world on the platform. She has been consulting on the topic of LinkedIn since 2008 and launched her first three business books in 2016.

She has a background in banking, training, recruitment, HR, marketing, employment, websites and social media and her first social enterprise website, went online in 2001. She created in 2012 and 120 Ways Publishing in 2014.

Sue is a professional member of the Australian Human Resources Institute, Institute of Managers and Leaders, Career Development Association of Australia, Melbourne Press Club, Australian Society of Authors and Writers Victoria.

She is an Independent LinkedIn Specialist and Career Development Practitioner providing consulting and training on the topics of LinkedIn, social media and marketing to individual clients and organisations worldwide. She also teaches at two educational facilities and provides business consulting services to private clients internationally.

Sue attends between one and four events every week to keep herself up to date with the latest trends and enjoys 5 Rhythms dancing too!

120 Ways Publishing
Established in 2014 in Melbourne, Australia, 120 Ways Publishing is all about Ideas, Inspiration and Innovation producing content that collects ideas around a topic or theme which inspires the reader to take action that ultimately leads to innovation.


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120 Ways Publishing

120 Ways Publishing

Ideas, Inspiration, Innovation

120 Ways Publishing first began on 5 August 2014. We like to produce content that collects insights around a topic or theme which then inspires you to take action that ultimately leads to innovation.

Sometimes the smallest action can create enormous benefit – for you personally or for others.

Our aim is to make sure that we give you lots of options so that you can choose what works for you!

Sue Ellson
P: +61398886480
M: +61402243271


Book Launch, New Book, Gigsters, Wheeler Centre, 17 May 2019




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