Tuesday, January 22nd, 2019 - Cool Hand Factory

Co-founder of Naked Wines Australia Peta Jecks is moving her focus from the grapevines to the grandeur creation of her own limited edition handbag range, The Watermark Collection.

Launching in Sydney this month, The Watermark Collection is thrilled to present a stunning handbag range characterised by effortless elegance, functionality and class. With only a select number available in each design, the difference is that each and every item has a unique and memorable story to tell.

Head Designer Peta Jecks has always had an eye for detail. The creative genius behind the Naked Wines success story, her creative strategy and flair was adopted globally across broader regions of the business. Trading her passion for the wine industry to now fashion, luxury handbags are her new canvas and creative outlet. The aim being to design everyday elegant bags comprised of the finest craftsmanship and  individually numbered. A much needed alternative to the mass produced options of today.

“I’ve always wanted to use my creativity and passion to design. What I was able to do at Naked Wines to help the winemakers express their passion and live their dreams really ignited something in me” said Jecks.

“Unlike Naked, I’ve not relied on crowd-funding to get this all started so it’s been a brave move completely propelled by my passion to have a handbag range that’s both personal, premium and truly unique.”

Available online at www.thewmcollection.com the first edition comprises of 6 unique designs in stunning colourways with alternate straps to take you from day to evening.

About The Watermark Collection

Founded in 2018, The Watermark Collection is designed for the modern person who wants both elegance and versatility from the much needed accessory that goes with you throughout your busy day. Its muse is the understated, classic, stylish being who wants to be different and dares to be bold.

Head Designer Peta Jecks is deliberate in her pursuit to create limited edition pieces which are made extraordinary with their luxurious materials and meticulous attention to detail. Classic Hobo style bags made of soft, rich leather  paired with both plaited straps and a more casual option of thick webbing, canvas straps, The Watermark Collection’s first limited edition range is available online at: www.thewmcollection.com


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Notes to Editor:

Naked Wines Australia was launched in early 2012 from the kitchen bench of Peta and Luke Jecks’ home in Newport, Sydney. As their youngest child was entering kindergarden they were preparing a revolutionary business model that would soon capture the hearts of over 60K Angels investing $40 a month to support over 35 Winemakers make the wine they always wanted to make. By 2015, Naked Wines Australian won the Online Retail Industry’s ultimate award, the “Peoples Choice award” the first online industry award in Australia judged by customers.

That same year, Luke and Peta sold Naked Wines Australia to Majestic Wines PLC in the UK who created Naked Wines International. Luke was appointed CEO of the International business, while Peta continued as Creative Head in Australia.

At the end of 2017, Luke and Peta retired from Naked Wines to focus on new ventures and spending time with their boys.

The Watermark Collection is their new start up venture. All of the limted edition products are designed in Australia. They work extremely closely with their off-shore manufacturer ensuring small runs of products that are rich in detail; from sourcing the best quality materials to producing premium packaging and ensuring fair trade.

The Watermark Collection is launching with a series of limited edition classic Hobo style bags that are now available online for purchase at www.thewmcollection.com

The next range of designs is currently underway and new limited edition runs will be added throughout 2019.

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Cool Hand Factory

Cool Hand Factory is a Business Consultancy located in Newport, Sydney.

Mel Holmes
M: 0477 387 486
W: www.coolhandfactory.com/


THE WATERMARK COLLECTION Luxurious designer handbags. Every piece is uniquely designed for the everyday & special occasion. :: Designer Handbags, Leather Handbags, Fashion



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