Monday, September 4th, 2017 - WiseGuyReports


Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.  

The global Outdoor Advertising market will reach Volume Million USD in 2017 with CAGR xx% 2018-2023. The objective of report is to define, segment, and project the market on the basis of product type, application, and region, and to describe the content about the factors influencing market dynamics, policy, economic, technology and market entry etc. 
Leading vendors in the market are included based on profile, business performance etc. Vendors mentioned as follows: 
Clear Channel Outdoor Holdings, Inc. 
Lamar Advertising Company 
Outfront Media Inc. 
Adam Outdoor Advertising 
Bell media 
Captive Network 
CBS Outdoor 
Fairway Outdoor Advertising 
Focus Media holding limited  
Affichage Holding 
News outdoor 
Air Media

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Based on products type, the report describes major products type share of regional market. Products mentioned as follows: 
Street Furniture 
Transit Displays 

Based on Application, the report describes major application share of regional market. Application mentioned as follows: 
Food & Beverage Industry 
Vehicles Industry 
Health and Medical Industry 
Commercial and Personal Services 
Consumer Goods 

Based on region, the report describes major regions market by products and application. Regions mentioned as follows: 
North America 
South America 
Middle East & Africa

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Table of Contents

1 Market Overview 
1.1 Objectives of Research 
1.1.1 Definition 
1.1.2 Specifications 
1.2 Market Segment 
1.2.1 by Type Billboards Street Furniture Transit Displays Others 
1.2.2 by Application Food & Beverage Industry Vehicles Industry Health and Medical Industry Commercial and Personal Services Consumer Goods Others 
1.2.3 by Regions 

5 Market Segmentation by Application 
5.1 Market Size 
5.1.1 Food & Beverage Industry Market, 2011-2016 
5.1.2 Vehicles Industry Market, 2011-2016 
5.1.3 Health and Medical Industry Market, 2011-2016 
5.1.4 Commercial and Personal Services Market, 2011-2016 
5.1.5 Consumer Goods Market, 2011-2016 
5.1.6 Others Market, 2011-2016 
5.2 Market Forecast 
5.2.1 Food & Beverage Industry Market Forecast, 2017-2022 
5.2.2 Vehicles Industry Market Forecast, 2017-2022 
5.2.3 Health and Medical Industry Market Forecast, 2017-2022 
5.2.4 Commercial and Personal Services Market Forecast, 2017-2022 
5.2.5 Consumer Goods Market Forecast, 2017-2022 
5.2.6 Others Market Forecast, 2017-2022 

6 Market Segmentation by Region 
6.1 Market Size 
6.1.1 Asia-Pacific Asia-Pacific Market, 2011-2016 Asia-Pacific Market by Type Asia-Pacific Market by Application 
6.1.2 North America North America Market, 2011-2016 North America Market by Type North America Market by Application 
6.1.3 Europe Europe Market, 2011-2016 Europe Market by Type Europe Market by Application 
6.1.4 South America South America Market, 2011-2016 South America Market by Type South America Market by Application 
6.1.5 Middle East & Africa Middle East & Africa Market, 2011-2016 Middle East & Africa Market by Type Middle East & Africa Market by Application 
6.2 Market Forecast 
6.2.1 Asia-Pacific Market Forecast, 2017-2022 
6.2.2 North America Market Forecast, 2017-2022 
6.2.3 Europe Market Forecast, 2017-2022 
6.2.4 South America Market Forecast, 2017-2022 
6.2.5 Middle East & Africa Market Forecast, 2017-2022 

8 Major Vendors 
8.1 Clear Channel Outdoor Holdings, Inc. 
8.1.2 Profile 
8.1.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.2 JCDecaux 
8.2.1 Profile 
8.2.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.3 Lamar Advertising Company 
8.3.1 Profile 
8.3.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.4 Outfront Media Inc. 
8.4.1 Profile 
8.4.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.5 Str?er 
8.5.1 Profile 
8.5.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.6 Adam Outdoor Advertising 
8.6.1 Profile 
8.6.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.7 Bell media 
8.7.1 Profile 
8.7.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.8 Captive Network 
8.8.1 Profile 
8.8.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.9 CBS Outdoor 
8.9.1 Profile 
8.9.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.10 CEMUSA 
8.10.1 Profile 
8.10.2 Business Performance (Sales Revenue, Cost, Gross Margin) 
8.12 Fairway Outdoor Advertising 
8.13 Focus Media holding limited  
8.14 Affichage Holding 
8.15 News outdoor 
8.16 Air Media 

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