Monday, June 19th, 2017 - WiseGuyReports

Summary

Wiseguyreports.Com Adds “Beer - Austria Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 To 2020”

In 2015 the level of health-awareness amongst Austrian consumers continued to increase, with demand for healthier lifestyles also increasing. Amongst others, these demands were reflected in the greater willingness to consume less alcohol. Still, being a country with a long-standing tradition of beer consumption, consumers did not want to give up on beer altogether, but rather focused on consuming less beer, opting for more expensive premium speciality beer or craft beer, or for non/low alcohol b...

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Euromonitor International's Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report? 
* Get a detailed picture of the Beer market; 
* Pinpoint growth sectors and identify factors driving change; 
* Understand the competitive environment, the market’s major players and leading brands; 
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

LIST OF CONTENTS AND TABLES 

Headlines 

Trends 
Production, Imports and Exports 
Competitive Landscape 
Prospects 
Category Background 
Lager Price Band Methodology 
Summary 1 Lager by Price Band 2015 
Table 1 Number of Breweries 2009-2014 
Category Data 
Table 2 Sales of Beer by Category: Total Volume 2010-2015 
Table 3 Sales of Beer by Category: Total Value 2010-2015 
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015 
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015 
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015 
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015 
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015 
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015 
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015 
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015 
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015 
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014 
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014 
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014 
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014 
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014 
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020 
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020 
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020 
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020 
Brau-union Österreich AG in Alcoholic Drinks (austria) 
Strategic Direction 
Key Facts 
Summary 2 Brau-Union Österreich AG: Key Facts 
Summary 3 Brau-Union Österreich AG: Operational Indicators 
Competitive Positioning 
Summary 4 Brau-Union Österreich AG: Competitive Position 2015 
Executive Summary 
the Decline in the Volume Consumption of Alcoholic Drinks Continues 
Consumers Look for Premium Products and Authenticity 
Domestic Companies Continue To Lead 
the Stable Performance of the On-trade Channel 
Marginal Improvement of the Volume Performance in the Future 
Key Trends and Developments 
Lower Quantity But Better Quality 
the Demand for Trendy, Light and Modern Alcoholic Drinks Increases 
the Power of Creativity 
Key New Product Launches 
Summary 5 Key New Product Developments 2015 
Market Background 
Legislation 
Table 22 Number of On-trade Establishments by Type 2010-2014 
Taxation and Duty Levies 
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015 
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015 
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015 
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015 
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015 
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015 
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015 
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015 
Operating Environment 
Contraband/parallel Trade 
Duty-free 
Cross-border/private Imports 
Market Indicators 
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015 
Market Data 
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015 
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015 
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015 
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015 
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015 
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015 
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015 
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015 
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015 
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015 
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015 
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020 
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 
Definitions 
Published Data Comparisons 
Sources 
Summary 7 Research Sources 

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Keywords

Beer, Beer Industry, Beer Market Trends, Beer Industry Trends, Beer Market Growth, Beer Market Size, Beer Manufacturer

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